# Microsoft is pulling Copilot off LG and Samsung TVs in 2026

Published 2026-10-28T18:54:32+00:00 · Updated 2026-10-28T18:54:32+00:00 · By superintelligencenews@gmail.com
Canonical: https://superintelligencenews.com/applications/copilot-on-tvs-ends-lg-samsung/

> Microsoft is ending Copilot support on LG and Samsung smart TVs during 2026, according to notices seen on LG sets. The move follows backlash over how the feature was rolled out and raises questions about the future of TV-based AI assistants.

## Key facts

- Microsoft has decided to end Copilot functionality on all TVs, according to an LG on-screen notice reported by The Verge.
- The shutdown is scheduled for 2026, although the exact cutoff date has not been disclosed.
- LG and Samsung introduced Copilot TV access at CES 2025.
- Copilot on TVs could chat with users, answer questions about on-screen content, and recommend shows or movies.
- Hindustan Times reported that LG later said the Copilot shortcut could be removed from the home screen.
- Hindustan Times also reported that a future webOS update will let users uninstall Copilot completely.

Microsoft is ending Copilot support on LG and Samsung smart TVs during 2026, a move that means the AI assistant shown on some sets may stop working soon. The shift matters because it marks a pullback in one of Microsoft’s more visible consumer AI experiments, and it could leave TV owners without a feature that was pitched as part voice helper, part recommendation engine.

 

## What Microsoft is doing

 

According to notices spotted on LG televisions and reported by The Verge, Microsoft has decided to end support for Copilot functionality on all TVs. The on-screen message says the feature is no longer available and that it is scheduled for discontinuation during 2026.

 

The exact cutoff date has not been disclosed, and that leaves affected users with an uncertain window before the assistant disappears. The notice does not spell out whether the change applies identically to every LG and Samsung model that received Copilot access, only that support is being withdrawn on TVs.

 

Microsoft’s TV Copilot appeared on LG and Samsung sets as part of a wider push to place the company’s AI assistant in more consumer-facing products. On TVs, the tool let people chat, ask questions about what they were watching, and get recommendations for shows and movies.

 

## Why it matters

 

The rollback is more than a feature removal. It shows the limits of Microsoft’s consumer AI ambitions when they leave the desktop, browser, and workplace and land on living-room hardware.

 

Smart TVs are a tricky place to build stickiness. Users may try an AI feature once or twice, but many are unlikely to depend on it the way they might depend on a phone assistant or a workplace tool. If Microsoft is trimming Copilot on TVs while continuing to broaden it elsewhere, that suggests the company is sharpening its focus toward more productive, higher-frequency use cases.

 

For TV buyers, the change is also a reminder that software features attached to connected hardware can vanish after purchase. Even if a television ships with a capability promoted at launch, support can still be withdrawn later if the vendor changes direction.

 

For LG and Samsung, the decision could affect how future AI features are marketed on TVs. A feature announced at a trade show can be a selling point; a feature later removed can become a customer-service issue.

 

## How did Copilot end up on smart TVs?

 

The path started at CES 2025, where LG and Samsung introduced Copilot access on their latest televisions, according to The Verge. The pitch was straightforward: bring Microsoft’s assistant into the television interface so viewers could talk to it, ask about on-screen content, and receive suggestions without reaching for another device.

 

That made Copilot part of the growing class of AI tools embedded in everyday electronics. But the TV environment is different from a laptop or phone. A TV is often shared, used intermittently, and controlled through a remote. That can make an assistant feel less essential and more ornamental, even if the underlying technology is capable.

 

Microsoft has been pushing Copilot across consumer and business products as part of a broader AI strategy. The TV rollout fit that pattern. The pullback fits another pattern too: companies often test ambitious AI placements, then narrow them when engagement or strategic value does not match the initial pitch.

 

## What exactly did the TV notice say?

 

The clearest public sign of the change came from an LG TV notification reported by The Verge. The message said, in part:

 

> Microsoft has recently decided to end support for Copilot functionality on all TVs

 

> scheduled for discontinuation during 2026

 

Those lines point to a company-wide decision rather than a single-device bug or a regional outage. But they still leave important questions unanswered, including whether users will keep access until the end of 2026 or lose it sooner as Microsoft’s timeline unfolds.

 

The Verge said LG’s on-screen notice indicates the feature may stop functioning shortly, even as the broader discontinuation is tied to 2026. That wording suggests the withdrawal could begin before the formal end date, depending on Microsoft’s rollout plan.

 

## How do The Verge and Hindustan Times differ?

 

Both outlets describe the change as a retreat from TV-based Copilot access, but they emphasize different parts of the story.

 

The Verge focuses on the Microsoft side of the decision and on the notice appearing on LG televisions, while also noting that LG and Samsung introduced Copilot TV access at CES 2025. Its reporting frames the move as part of Microsoft’s shift toward a broader AI “super app” and more productivity-focused positioning.

 

Hindustan Times, by contrast, places more emphasis on the backlash around LG’s implementation. It says LG first rolled out Copilot in a way users could not disable or uninstall, then later said the shortcut could be removed from the home screen. The outlet also reports that a future webOS update will let users uninstall Copilot completely.

 

So while both reports point toward the same endpoint—less Copilot on TVs—their emphasis differs. One reads like a Microsoft product pivot. The other reads like a response to consumer complaints about how the feature was imposed on televisions.

 

## Backlash before the shutdown

 

LG had already faced criticism over the way Copilot appeared on its webOS TVs. The Verge reported that the company was hit with backlash last December over an unremovable Copilot shortcut. That detail matters because it suggests the television rollout was not just underused; it was actively unpopular with at least some owners.

 

Hindustan Times says LG initially rolled out Copilot in a way users could not disable or uninstall, then later said the shortcut could be removed from the home screen. It adds that a future webOS update will allow users to uninstall Copilot completely.

 

That sequence is important because it shows how AI features on consumer devices can run into a basic trust problem. Even a well-known brand can face pushback if users feel a new feature has been added without meaningful control.

 

## By the numbers

 

Here is a compact view of the timeline and key markers in the story.

 

| Timing | What happened | Why it matters |
| --- | --- | --- |
| CES 2025 | LG and Samsung announced Copilot access on their latest smart TVs | Marked the public launch of Microsoft’s TV assistant push |
| Last December | LG faced backlash over an unremovable Copilot shortcut on webOS TVs | Showed consumer resistance to the feature’s implementation |
| Earlier today | An LG TV notice reported by The Verge said Copilot support is ending | Signaled an active shutdown process, not just a future possibility |
| 2026 | Copilot support on TVs is scheduled for discontinuation | Sets the broad endpoint for the service withdrawal |

 

## Background and context

 

Copilot is Microsoft’s AI assistant brand across Windows, the web, and enterprise products. Over the past few years, Microsoft has tried to place Copilot everywhere it plausibly fits, from productivity software to consumer interfaces. The TV experiment was part of that wider strategy.

 

LG’s webOS is the smart-TV operating system used on its televisions, and that made it a natural target for a built-in assistant. Samsung joined the effort too, giving Microsoft a pair of major TV partners at CES 2025. The appeal was obvious: if Copilot could live in a television, it could become part of the daily household media routine.

 

But not every product category offers the same payoff. On a TV, an AI assistant has to justify itself in a setting where viewers mostly want fast access to content. Recommendation tools can be useful, but they are only one tap away from being ignored if they feel slower or more intrusive than the regular interface.

 

Microsoft’s apparent retreat also lines up with a larger strategic shift. The Verge reported that the company is moving toward a broader AI “super app” and a more productivity-focused position. That does not mean Microsoft is abandoning consumer AI; it means the company may be deciding that some surfaces are better suited to Copilot than others.

 

## What happens next?

 

The most immediate question is the exact cutoff date. The notice points to 2026, but it does not specify when within that year support will end. Until Microsoft or the TV makers issue clearer guidance, users are left with only a rough timeline.

 

Another question is whether the shutdown applies equally across all LG and Samsung televisions that received Copilot access. The reports do not confirm whether every model, region, or software version is covered in the same way.

 

It is also unclear who will formally announce the change. So far, the clearest signal has come through the LG notice reported by The Verge, not from a standalone press release cited in the fact sheet.

 

Finally, there is the question of replacement features. If Copilot disappears, will LG or Samsung offer another AI layer in its place, or will the TV experience simply revert to its previous form? The fact sheet does not say.

 

- Watch for an official Microsoft statement, if one follows.
- Watch for LG or Samsung guidance on affected models.
- Watch for webOS updates and whether they remove the Copilot shortcut completely.
- Watch for whether any new TV AI features replace Copilot or whether the feature disappears entirely.

 

## The bigger lesson for AI on consumer devices

 

Microsoft’s TV move is a reminder that AI distribution is not the same as AI adoption. A company can place its assistant on a high-profile device and still find that the feature does not earn a durable place in users’ routines.

 

In some ways, that makes televisions a revealing test bed. If an AI assistant cannot establish itself on a screen that sits in the center of the home, its long-term role in consumer hardware may be narrower than vendors hoped.

 

At the same time, the story does not suggest Copilot is losing ground everywhere. It suggests Microsoft is sorting through where the assistant belongs and where it does not. That distinction matters for investors, TV makers, and consumers alike.

 

For now, the clearest takeaway is simple: Copilot is being pulled off LG and Samsung TVs, and the end is scheduled for 2026. What remains uncertain is how quickly that withdrawal will reach individual screens, and whether the companies involved will explain the move before it happens.

## Frequently asked questions

### Why is Microsoft ending Copilot on TVs?

Microsoft is ending Copilot on TVs as part of a broader shift in how it positions the assistant, according to The Verge. The move suggests the company is focusing more on productivity-oriented uses and less on TV-based consumer features.

### When will Copilot stop working on LG and Samsung TVs?

Copilot is scheduled for discontinuation during 2026, but the exact cutoff date has not been disclosed. The TV notice reported by The Verge says the feature may stop functioning shortly, so users may see changes before the calendar year ends.

### Did LG and Samsung launch Copilot on TVs recently?

Yes. According to The Verge, LG and Samsung introduced Copilot access on their latest TVs at CES 2025. The feature let viewers chat with the assistant, ask about on-screen content, and get recommendations.

### Was Copilot unpopular on LG TVs?

LG faced backlash last December over an unremovable Copilot shortcut on webOS TVs, according to The Verge. Hindustan Times reported that LG later said the shortcut could be removed from the home screen and that a future update would allow full uninstalling.

## Sources

- [The Verge](https://www.theverge.com/tech/1021143/microsoft-lg-samsung-copilot-ai-assistant-smart-tvs-ending)
- [Hindustan Times](https://www.hindustantimes.com/india-news/neural-dispatch-microsoft-copilot-s-failed-intrusion-on-lg-tvs-and-looking-back-at-ai-in-2025-101766576423189.html)